We are a Data-Driven Marketing and Sales Consultancy that uses AI research to create breakthrough innovation for your brand.

We integrate the marketing and sales strategy for successful, innovative brands!

Today’s brands need more than intuition to break through the noise. We use a data-driven approach to access what your consumers are saying about your brand and how they are using it. Combined with market insight, we create a whole picture of your brand and the unmet needs of your consumers. Create an insightful new path for your brand!

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DATA-DRIVEN CONSUMER RESEARCH

Building or revitalizing a brand starts with a solid understanding of the value that brand brings to the market. We use AI data to understand your consumer’s unmet needs. Along with market research we can help you create breakthrough market innovation.

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BRAND INNOVATION STRATEGY

Innovation comes with deep understanding of your consumers and how they interact with your brand. We combine data-driven consumer research with market trend analysis to create a step change in consumer understanding to allow for breakthrough innovation.

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PACKAGING INNOVATION & SUSTAINABILITY

Packaging is the first and last thing with which consumers interact. This opportunity to interact with your consumer is paramount to your brand. From Sustainability to Revitalization, let us help you develop packaging consumers will love.

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PRODUCT MARKETING AND TARGETING

Knowing who you are talking to can position your brand for long-term growth and is key to your products success. From target market definition to brand guidelines and personality, we can help you find your niche.

HOW WE DO IT

We execute both project based work and complete project launch execution. Whether you need to complete a small, focused project or hire a highly-skilled short-term or temporary marketing expert, contact us to to help grow your business.

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Data-Driven Consumer Research

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Consumer Insight Development

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Brand Innovation Strategies

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Brand/Product Positioning

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Marketing Strategy

WE ARE HONORED TO WORK WITH OUR CLIENTS

ABOUT US

Rachael Hopkins is a Marketing Professional with over 15 years of experience in the Fast-Moving Consumer Goods (FMCG) industry, Healthcare, and Technology. She has worked for fortune 500 companies in Marketing, Supply Chain, Project Management and even Engineering in both B2C and B2B capacities. Rachael has deep experience with packaging sustainability and has worked with over a hundred companies helping them to develop new, sustainable packaging for their products. Rachael understands that a successful launch not only takes a good product, but also requires an integrated launch strategy.

Rachael has a BS in Engineering from Carnegie Mellon University and an MBA from the University of Chicago Booth School of Business and believes that learning is a lifelong endeavor.

Info@rehopkinsconsulting.com

(773) 849-3689

Carlsbad, California